This is truly a new world of borderless trade and the convenience of shopping from home.

The value of B2C ecommerce has become especially evident during the pandemic when billions of people lost the ability to go to brick-and-mortar stores and online shopping became the only way to provide themselves with food, medicine, and other essential goods.

Some benefits of this are:

• Globalization. Larger-scale B2C businesses frequently have very large target audiences. Therefore, advertisements and marketing campaigns can reach millions of potential customers, via the internet and social media.
• Relatively low cost. E-commerce B2C models can cut down on operational and physical infrastructure costs.
• Customer personalization. B2C businesses can directly market to consumer segments and niche target audiences, allowing companies to personalize their marketing for individual consumers.
• Direct customer experience Both online and brick-and-mortar businesses have complete control over user experiences. This control can lead to better customer service, increased cross-selling and customer loyalty.
• Customer data. Valuable customer data — such as sales conversion stats, email addresses for marketing automation, analytics, customer behavior patterns, geographic regions and psychographics — can strengthen a business’s marketing strategy and provide insights about users.