Is the B2B solution easy to use for customers?

Business customers who happen to already be shopping online and on mobile devices in their personal daily lives won’t take kindly to a buggy, difficult-to-figure-out wholesale platform.

This is why it is imperative to choose an ecommerce platform that makes it easy for your buyers to figure out how to place an order whether from a computer or a mobile device.

Just remember, poor user experience is the main reason you will see a low buyer adoption of Business to Business ecommerce. So, if your buyers can’t figure it out, they just won’t use it, end of conversation.

Will a B2B site fit into our budget?

We understand that since you are adopting Business to Business ecommerce for the first time, it is typical that you might not have any existing budget line item.

But with our B2B ecommerce platform, it goes without saying that most of your cost savings will be very straightforward. For example, you no longer have to print or distribute paper catalogs or you can dramatically improve your order accuracy to re-ship fewer products.

The fact of the matter is, once you start availing yourself of these cost-related benefits, you can then set out to look at a subset of our ecommerce solutions that make sense given the reality of your budget.

Do I really need Business to Business e-commerce?

If it had been ecommerce for retail buyers, most of us wouldn’t have to think twice about it. We understand B2B ecommerce solutions come with their own set of daunting challenges including influencing customers’ buying habits through branding etc. but that is not a good reason not to upgrade yourself as per the current wholesale trends.

Your search engine-friendly site will help you generate leads for offline sales. Moreover, your wholesale website can feature a complete catalogue with amazing product content. You can also offer different levels of functionality for specific brands, categories, or customer groups.

Who are my future B2C customers?

Speak to other sellers in your network for information about the types of customers they are selling to. There’s a chance they’ve done their own market research, so ask to see the results (if they are willing...).

If you’re selling B2C products go and investigate your potential customers in their native online environments. Keep an eye on product-related Twitter and Instagram hashtags and take a look at what customers are discussing: their likes, dislikes, problems they want solving, the kind of language they use to describe your products.

Try and gather some demographic data such as age, gender, income, buying preferences (e-commerce, in-store). Other places rich with insights are Reddit threads and YouTube channels.

How do I reach new customers?

Paid ads on platforms like Facebook and Instagram can be successful for generating traffic quickly and learning how to launch campaigns shouldn’t take more than a couple of hours. You can also try setting up pay-per-click (PPC) campaigns on Google. They’re a bit more technical but very powerful at attracting users exactly when they’re searching for your vendor’s products.

If you’re looking for mid to long-term traffic, strategies such as search engine optimization (SEO) and content marketing have a great return on investment (ROI) but require more time and resources. Content marketing is successful for all types of platforms.

What are the advantages of B2C?

Modern B2C focuses heavily on e-commerce. Many B2C companies lack a physical storefront. This lowers overhead and increases the target audience. Being online also makes it easy for B2C companies to track large amounts of data related to their operations, and they can use analytics to improve business policies and strategies.

Will I need to employ a customer support team, or will your platform handle everything?

Depending on the nature of your business, there are typically tasks that platforms cannot perform.

As a result, you have the option to hire a support team, and we will grant them access to the platform. Your team will undergo training, and we will maintain a dedicated online help desk to address any inquiries they may have.

Additionally, we have an internal team capable of handling tasks that our platform cannot automate.

How do we begin the process of licensing?

We first discuss your products or services online or in-person at our office as well as your goals, ambitions, worries, history, capabilities, etc. Then we collectively strategize and come up with a comprehensive plan of success.

Once we agree on our path together, we go through a formal licensing agreement and sign it. Each agreement is unique and personalized to the needs of our clients. After signing we immediately begin work and actively integrate your services or products onto the correct platform that you have licensed.

Can We Terminate Our Collaboration At Any Time?

Of course, any termination of our working together is of the greatest concern to us. Our process involves working closely with you and your team so that if any discrepancies or problems arise, we can quickly remedy them together and transparently.

If we can come up with a solution or for some reason you are not satisfied with us or our service, we will work with you to terminate our agreement as quickly and easily as possible.

How Long Does The Process Of Licensing Take?

From the moment we agree to work together and to represent your product or service, the process is done in just a matter of time. It usually takes no longer than a workweek to make the license official and then we are off!

There are, however, instances where the documentation has taken longer than expected but this is rare and often foreseeable.

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Sofia, Bulgaria

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