Our personal shopping experiences have shaped our expectations for B2B buying experiences. Consumers have become accustomed to seamless, Amazon-like shopping experiences in their personal lives. More than 70% of B2B buyers find buying from a website much more convenient than buying from a traditional sales representative.

A report by McKinsey states the effects of the COVID-19 pandemic have triggered a permanent digital transformation in the B2B market. Data shows that 80% of B2B buyers don’t plan to go back to in-person sales even after the pandemic.

Business-to-business ecommerce platforms provide a way for your customers to purchase your products online, and a host of other benefits to your organization. Imagine your customers, dealers or distributors seeing both their online and offline orders in one place, managing their orders, budgets, seeing their pricing and available promotions through an online experience. Also, with the integration of a purpose-built B2B ecommerce digital experience platform, businesses can maximize efficiency, increase sales and improve customer experience.